Grab Your Audience’s Attention With Headlines

An IEC Journal post  summarizes some serious conflict of interest problems reported in some Washington Post articles (including 12):

The government alleged that shortly before [Chief Financial Officer] Ostermeyer retired from USAID, he helped the agency draft a contract solicitation for a senior advisor – a position that Ostermeyer intended to apply for after he retired. In an effort to ensure he would be awarded the position, Ostermeyer allegedly tailored the solicitation to his specific skills and experiences.

Federal conflict of interest laws prohibit executive branch employees from participating personally and substantially in matters in which they have a financial interest. Since Ostermeyer had a financial interest in the contract solicitation, the government alleged that he could not participate in drafting it and, therefore, violated 18 U.S.C. § 208(a).

This type of news story can make a fantastic lead-in for training, showing the audience the relevance of the topic and inducing a “There but for the grace of God go I” feeling that makes it more likely they will give your presentation the  attention it deserves.

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